Top 8 marketing design tools to master in 2024

Picking the right marketing design tool is like finding the perfect pair of shoes. You browse, you test, you select what fits best, and you invest. But the biggest difference? The right design tool can take your creativity to new heights and significantly boost your brand’s impact.

Remember the last time you spent hours searching for the perfect design software? It’s not easy, right? You probably went through countless reviews, tried free trials, and maybe even watched a few tutorials. When you finally find that perfect tool, it’s a game-changer. But if it doesn’t meet your needs, it’s back to the drawing board.

To save you the hassle, we’ve compiled a list of the top 8 marketing design tools you should master in 2024. These tools will help you create stunning visuals and streamline your workflow.

1. Figma

(Source: Figma)

Figma stands out for its collaborative design capabilities. It allows teams to work together in real-time, making it perfect for wireframes, prototypes, and high-fidelity designs. Its cloud-based platform ensures you can access your projects from anywhere, making remote collaboration a breeze.

• Best For: Collaborative design work

• Favorite Feature: Real-time collaboration

• Pricing: Free for individuals; Team plans start at $12/month
  
  

2. Adobe Illustrator

(Source: Adobe)

Adobe Illustrator is the go-to for vector graphics and illustration. It offers a comprehensive set of tools for both beginners and professionals. With its integration into Adobe Creative Cloud, your workflow becomes smoother and more efficient.

• Best For: Vector graphics and illustration

• Favorite Feature: Precision drawing tools

• Pricing: Starts at $20.99/month
  
  

3. Sketch

(Source: Sketch)

Sketch is a favorite among UI designers for creating detailed interfaces. Its plugin ecosystem allows for endless customization, ensuring your designs are scalable and versatile.

• Best For: User interface design

• Favorite Feature: Plugin ecosystem

• Pricing: $9/month billed annually
  
  

4. InVision Studio

(Source: Invision)

InVision Studio excels in prototyping and animation, bringing your designs to life with interactive elements. It supports collaboration and integrates seamlessly with other design tools you might already use.

• Best For: Prototyping and animation

• Favorite Feature: Advanced animation tools

• Pricing: Free plan available; Pro plans start at $15/month
  
  

5. Canva

(Source: Canva)

Canva is the go-to tool for quick and easy design projects. Its drag-and-drop interface makes it incredibly user-friendly, allowing you to create professional-looking designs in minutes, even without extensive design knowledge.

• Best For: Quick and easy design projects

• Favorite Feature: Drag-and-drop interface

• Pricing: Free plan available; Pro plans start at $12.95/month
  
  

6. Affinity Designer

(Source: Affinity Designer)

Affinity Designer is known for its professional-grade tools, offered at a one-time purchase fee, making it a cost-effective alternative to subscription-based software. It's ideal for graphic designers who need a powerful tool without ongoing costs.

• Best For: Professional graphic design

• Favorite Feature: One-time purchase fee

• Pricing: $49.99 one-time fee
  
  

7. Procreate

(Source: Procreate)

Procreate is beloved by digital artists for its intuitive touch interface and powerful painting tools. Available on iPad, it offers a natural drawing experience that's perfect for creating detailed illustrations on the go.

• Best For: Digital painting and illustration

• Favorite Feature: Intuitive touch interface

• Pricing: $9.99 one-time fee
  
  

8. CorelDRAW

(Source: CorelDRAW)

CorelDRAW offers a comprehensive suite of design tools, covering vector illustration, layout, photo editing, and typography. Its versatility makes it suitable for a wide range of design projects, providing a robust platform for any designer.

• Best For: Comprehensive design suite

• Favorite Feature: Vector and bitmap illustration

• Pricing: Starts at $249/year
  
  

Why We Use Figma

At Think In Bold, Figma is our go-to design tool for several compelling reasons. Firstly, Figma's intuitive interface makes it easy for our clients to adjust and download files on their own. This user-friendly experience empowers our customers to make quick edits and get the files they need without hassle.

Collaboration is a key aspect of our work, and Figma excels in this area. It allows our team and clients to work together in real-time, ensuring that everyone stays on the same page throughout the project. Clients can leave comments directly on the designs, making feedback seamless and efficient.

The availability of multiple plugins in Figma enhances our design process by integrating additional functionalities and tools. These plugins allow us to streamline our workflow, automate repetitive tasks, and add new features that improve the overall design experience.

Moreover, Figma's cloud-based platform means that we can access and work on projects from anywhere, ensuring that our remote collaboration is smooth and uninterrupted. This flexibility is essential for maintaining productivity and meeting deadlines.

Figma stands out as an excellent choice for a marketing design agency like ours because it combines ease of use, robust collaboration features, and a versatile plugin ecosystem, all in a single, powerful tool.

Conclusion:

These ten tools are essential for any marketer looking to enhance their creative process in 2024. Each offers unique features tailored to different aspects of design, from prototyping to collaboration and beyond. Dive into these tools and find the ones that best fit your workflow, and watch your productivity soar.

By mastering these tools, you'll be well-equipped to tackle any design challenge that comes your way. So, why wait? Start exploring these tools today and elevate your marketing design game to the next level.